# The New Text Control: New Company Logo Revealed > Alongside its HTML5 reporting roadmap announcement, Text Control revealed a redesigned company logo after more than 20 years. The updated design retained the original color palette and fonts while refreshing the visual identity, preserving the signature ellipse within CONTROL. - **Author:** Bjoern Meyer - **Published:** 2014-04-15 - **Modified:** 2026-07-17 - **Description:** Alongside its HTML5 reporting roadmap announcement, Text Control revealed a redesigned company logo after more than 20 years. The updated design retained the original color palette and fonts while refreshing the visual identity, preserving the signature ellipse within CONTROL. - **2 min read** (323 words) - **Tags:** - Conference - Corporate - Release - **Web URL:** https://www.textcontrol.com/blog/2014/04/15/the-new-text-control-new-company-logo-revealed/ - **LLMs URL:** https://www.textcontrol.com/blog/2014/04/15/the-new-text-control-new-company-logo-revealed/llms.txt - **LLMs-Full URL:** https://www.textcontrol.com/blog/2014/04/15/the-new-text-control-new-company-logo-revealed/llms-full.txt --- With the announcement of our roadmap ([HTML5 and reporting](https://www.textcontrol.com/blog/2014/04/14/text-control-announces-html5-based-cross-browser-reporting/llms-full.txt)) and direction of Text Control, we also revealed a new company logo. ![Text Control: New company logo revealed](https://s1-www.textcontrol.com/assets/dist/blog/2014/04/15/a/assets/textcontrol_logo.webp "Text Control: New company logo revealed") We didn't update our logo since many years and after more than 20 years, it was time to inject some fresh visual interest into our brand. We kept only colors, fonts and the company name to keep the brand recognition. Like in its predecessor, the ellipse is still visible as an intersection between the "CO" of "CONTROL" and the ellipse itself: ![Text Control: New company logo revealed](https://s1-www.textcontrol.com/assets/dist/blog/2014/04/15/a/assets/logo_co.webp "Text Control: New company logo revealed") The basic idea fits to our company focus and direction. The nice and clean layout is just like our software: Clean and powerful - no bells and whistles. Below is a history of our company logos (BTW: The orange in the last logo from the early 90s is coming back to our used Web colors): ![Text Control: New company logo revealed](https://s1-www.textcontrol.com/assets/dist/blog/2014/04/15/a/assets/tx_logo_new.webp "Text Control: New company logo revealed") ![Text Control: New company logo revealed](https://s1-www.textcontrol.com/assets/dist/blog/2014/04/15/a/assets/tx_logo_old3.webp "Text Control: New company logo revealed") ![Text Control: New company logo revealed](https://s1-www.textcontrol.com/assets/dist/blog/2014/04/15/a/assets/tx_logo_old2.webp "Text Control: New company logo revealed") ![Text Control: New company logo revealed](https://s1-www.textcontrol.com/assets/dist/blog/2014/04/15/a/assets/tx_logo_old.webp "Text Control: New company logo revealed") Thanks for your support over the last years - we are very excited about our new products, technologies and direction. As always: Happy coding! --- ## About Bjoern Meyer As CEO, Bjoern is the visionary behind our strategic direction and business development, bridging the gap between our customers and engineering teams. His deep passion for coding and web technologies drives the creation of innovative products. If you're at a tech conference, be sure to stop by our booth - you'll most likely meet Bjoern in person. With an advanced graduate degree (Dipl. Inf.) in Computer Science, specializing in AI, from the University of Bremen, Bjoern brings significant expertise to his role. In his spare time, Bjoern enjoys running, paragliding, mountain biking, and playing the piano. - [LinkedIn](https://www.linkedin.com/in/bjoernmeyer/) - [X](https://x.com/txbjoern) - [GitHub](https://github.com/bjoerntx) --- ## Related Posts - [Impressions from BASTA! 2022](https://www.textcontrol.com/blog/2022/10/14/impressions-from-basta-2022/llms.txt) - [Meet Text Control at NDC Oslo 2022](https://www.textcontrol.com/blog/2022/08/18/meet-text-control-at-ndc-oslo-2022/llms.txt) - [Back from BASTA! 2021: Some Impressions](https://www.textcontrol.com/blog/2021/09/28/back-from-basta-2021-some-impressions/llms.txt) - [Text Control Supports Virtual Conferences: Dev Days Online and NDC Oslo](https://www.textcontrol.com/blog/2020/04/09/text-control-supports-virtual-conferences/llms.txt) - [Meet Text Control at NDC London 2020](https://www.textcontrol.com/blog/2020/01/09/meet-text-control-at-ndc-london-2020/llms.txt) - [What a Year! 2019 Recap and Outlook 2020](https://www.textcontrol.com/blog/2019/12/23/what-a-year-2019-recap-and-outlook-2020/llms.txt) - [See Text Control at DDC in Cologne](https://www.textcontrol.com/blog/2019/11/24/see-text-control-at-ddc-in-cologne/llms.txt) - [Impressions from DEVintersection Fall 2019](https://www.textcontrol.com/blog/2019/11/22/impressions-from-devintersection-fall-2019/llms.txt) - [Impressions from TechBash 2019](https://www.textcontrol.com/blog/2019/11/14/impressions-from-techbash-2019/llms.txt) - [Impressions from DWX Developer Week 2019](https://www.textcontrol.com/blog/2019/06/27/impressions-from-dwx-2019/llms.txt) - [Impressions from NDC Oslo 2019](https://www.textcontrol.com/blog/2019/06/24/impressions-from-ndc-oslo-2019/llms.txt) - [See Text Control at NDC Oslo 2019 in Norway](https://www.textcontrol.com/blog/2019/06/14/see-text-control-at-ndc-oslo-2019/llms.txt) - [Impressions from DEVintersection Orlando 2019](https://www.textcontrol.com/blog/2019/06/13/impressions-from-devintersection-orlando-2019/llms.txt) - [Impressions from BASTA! 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